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Free Antibiotics...Uh Oh.

There are a few pharmacy chains currently running free antibiotic promotions . I really question if that is the right message to health consumers. I have blogged about the dangers of over prescribing antibiotics and resistance here and here . Most of the free antibiotics include penicillins and the like. It is worthy to note that these prescriptions normally cost no more than $10 for a standard course. I can imagine that this will make it harder for the prescribing clinician. While it is wonderful to practice in a cost-efficient way while being cognizant of the costs placed on patients, I wonder if this sends a message that it's OK to take antibiotics (because they are free) for conditions that clearly don't warrant them. What do you think? Do you have patients asking for antibiotics now because of these promotions?